Posted by Caspian Thornwood
It was a quiet Tuesday afternoon when I first started blogging. My beagle, Sherlock, was sprawled lazily on his favorite chair and I, sitting at my laptop, was almost overfull with ideas, ready to burst onto the digital ink. The idea of blogging came to me as a way to express my thoughts, share my experiences, and ultimately communicate with a broad audience. Similar to how communication with Sherlock is not an everyday ordeal (as he prefers the simple pleasures like chasing his tail and napping), blogging neither requires nor expects daily updates. However, consistency is key.
As a starting blogger, it may seem daunting to churn out article after article, day after day. Undoubtedly, the pressure often comes from the anxiety of staying relevant in this fast-paced digital world. However, it is important to understand and believe that blogging is not just about staying at the top of a search engine's page but instead about sharing valuable knowledge, sparking conversations, and building a community. It's not a sprint, it's a marathon.
One of the first things you might feel pressured about as a new blogger is the obligation to publish content daily. This can largely consume your thinking time. The keyword here is 'thinking time'. As any budding writer would know, writing is as much about ‘thinking what to write’ as ‘writing what you think’. So, unlike Sherlock's impulsive habit to chase after every squirrel he sees, you don't have to chase the idea of publishing daily. Instead, give your ideas sufficient time to simmer, so you can eventually present a well-cooked, flavorful piece to your readers. Best believe, your audience will appreciate this.
The truth of the matter is that blogging is similar to fine wine—it gets better with time. The quality of your articles is more important than publishing new content daily. Remember, Sherlock wouldn't enjoy a hastily-prepared meal as much as he would a carefully cooked one, even if it took a bit longer!
Now, even though I’ve highlighted the importance of quality over quantity, I wouldn't want you to get the idea that you should post only when the planets align. Sure, Sherlock doesn't need to do his tricks every day, but he does need his daily walks! Similarly, you don't need to post a blog every day, but you do need to have a consistent schedule. If you’ve decided that you’re going to be posting once a week or twice a month or every other day, make sure you stick to that. Readers appreciate consistency. And hey, so does Google!
Consistency builds trust among your readers and gives them something to look forward to, much like Sherlock looks forward to his walks. Again, it's not about adhering to the norms of ‘how often one should blog’ but rather promoting a habit of regular posting, whatever that looks like for you.
When you step into the world of blogging, it's like stepping into Sherlock's world as a puppy—vast, varied, and full of options to explore! This means that blogging is not limited to just text posts. Exploring different formats of blogging like podcasts, vlogs, or photo blogs could be an alternative or additional method to traditional text blogging. This can also help take off the pressure of blogging every day.
Give your readers or audience variety, just how I sometimes switch up Sherlock’s boring old doggy chow with some gourmet, home-cooked food. For instance, you could write detailed blog posts twice a month, post a video podcast every other week, and share some inspirational quotes or images in between. It’s like a delightful content buffet for your readers to enjoy!
Sherlock, like most dogs, loves leftovers. He'd happily dig into leftovers from dinner rather than let it go to waste. The clever dog taught me a lesson here—I too can make efficient use of leftovers, or in this case, old blog posts. Content recycling is an art, and mastering it can be a savior on those days when you can’t make it to your blogging desk. You could revamp an old post, make a video about it, or even post a few snippets from it on social media. Content recycling is an eco-friendly solution in the blogging world, to spread your reach without straining your creativity too much.
Trust me, as someone who started with not a clue about how to feed a pet and now having a feeding schedule, learning to recycle content can be a game-changer, especially when you're just starting out.
Let’s backtrack a bit here. Remember the first time Sherlock saw an open door? I was at my wits' end chasing him down the corridors, and yet he ran around ecstatically. That memory reminds me, blogging is as much about having fun as it is about advancement in the web world. Remember that it's okay to take a break and let loose. I've learned that readers prefer a blogger who enjoys the process of sharing, just as Sherlock is more receptive when he sees me enjoying our games.
Blogging can be as fun as a game of fetch with your beagle, but only when you allow yourself to relax and not sweat the small stuff. Don’t stress out about 'losing rank' if you don’t publish every day. Give yourself time to grow, explore, learn, and have fun!
In the end, whether you choose to blog every day, twice a week, or even once a month, what matters is the value you bring to your readers. It's the thought that counts, not the frequency. It's sharing something valuable with your audience, creating trust and building relationships, just as Sherlock and I have built ours with time and patience.
So, budding bloggers, let's remember the lesson Sherlock taught us. Quality and consistency are supreme. As liberating as chasing every squirrel might seem, understand that not every squirrel needs your attention. Blogging is not about chasing the daily deadlines, but about the pleasure of connecting and sharing with an audience that cares for your voice. So, once again, do you have to blog every day? Not at all. But do you have to value your readers every day? Absolutely, yes! Happy blogging to you all!